Streamline Your Business in One Week
Monday: Make a list of your current projects and arrange the list in order of importance. Then cross of the bottom half of the list and discontinue those projects. You will have better results if you focus on a smaller number of projects.
Tuesday: Make a list of all your current employees. Underline the names of the ones you think do either a good or excellent job. Whoever you don't underline should be let go. Too many managers hang on to sub-par performers. Use their salaries to give bonuses or raises to stellar employees.
Wednesday: Evaluate your advertising, accounting, legal or any other outside agency you use. Are they doing a good job? If not, fire the agency. Rarely do agency relationships get better with time.
Thursday: Make a list of your marketing projects and rank them in order of how effective they are. Then cross of the bottom half again and stop those campaigns. You are better off investing that money in your top-performing campaigns.
Friday: Call your departments together and explain your strategy. Don't apologize for any tough decisions you are forced to make; instead, let people know that you are doing it for the benefit of the company and that the more the company succeeds, the more success its employees will have.