Create and Capture Add-On Sales
Unless you always insist on cash up front, every customer eventually receives a bill from your company. So if you're looking for a way to stimulate and encourage additional sales, you should put your bills to work for you.
One Retailer realized that many of his customers were going to other stores because they weren't aware that he carried tools and provided tile delivery. To correct this, he designed a new billing statement with a short message highlighting the advantages of shopping at his store.