Creative Promotions
Make a big splash, even on a limited advertising budget, by co-sponsoring a public service event with non-competing businesses trying to reach the same prospects you want to attract. You'll receive advertising and publicity at a reduced cost, make a contribution to your community, foster appreciation and loyalty from guests and make contact with countless potential customers.
Start by choosing your cross-promotional partners and a theme. Examples: A tile store, a window treatment center and a paint store could sponsor a "Habitat for Humanity" fundraiser. Or a tile store, home security firm, and insurance agency could work together to present a "make your home safe" demonstration event.
Why this works: Partnering up to produce a cross promotional event allows you to share production and marketing costs. And involving prospects in a positive, educational experience creates an indelible impression.